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Social Media & Digital Marketing
Where strategy meets storytelling
MBA Marketing candidate, food brand founder, and content creator bridging African entrepreneurship with modern digital marketing.
MBA Marketing candidate, food brand founder, and content creator bridging African entrepreneurship with modern digital marketing.
I am a Chapman University MBA student (Marketing) with 7+ years building Eny's Treats — a seed-based energy bar brand rooted in Zimbabwean ingredients and smallholder farming communities.
My marketing journey started out of necessity: no agency, no budget — just deep knowledge of my audience, a camera, Canva, and a story worth telling. I have run campaigns, built content calendars, managed B2B outreach, and tracked performance end-to-end.
I am now channeling that hands-on experience into formal expertise, with a focus on account-based marketing, social media strategy, and data-driven campaigns.
A blend of creative instinct and analytical thinking, sharpened through entrepreneurship and MBA coursework.
Content strategy, calendar planning, community engagement, and audience growth across Instagram, LinkedIn, and Facebook.
Campaign setup, list building, and B2B outreach. Learning Klaviyo, Mailchimp, and ActiveCampaign.
Visual storytelling via Canva. Brand-consistent graphics, reels, and campaign assets.
Performance tracking, reporting, and iterating on messaging based on results — currently deepening expertise in analytics platforms.
Prospect identification, tailored outreach sequencing, and lead qualification — eager to develop formally in a professional setting.
Clear, professional communication across cultures and time zones, from community members and stockists to US Embassy partners.
Campaigns, strategies, and content samples spanning brand building, digital marketing, and analytics.
Brand
60-day content calendar and brand voice strategy for re-engaging audiences after an 18-month gap. Low-key, authentic tone built around "still here, still good."
Content Strategy Instagram CanvaComprehensive MBA report on CPG Food & Beverage analytics tools — NielsenIQ, Circana, Tableau, and AI platforms including Tastewise.
Analytics CPG TableauDeveloped a digital strategy for Ticor Title Orange County as part of a group project and presented the strategy to the company's marketing coordinator.
Digital Marketing PowerPoint StrategyFull brand strategy including competitor analysis, 3-year sales projections, and phased marketing plan for US market entry.
Brand Strategy Market Entry CPGLaunch a food brand with no marketing budget, no agency, and no existing audience — in a market unfamiliar with seed-based snack bars.
I am actively seeking a social media or digital marketing internship for Summer 2026. Open to conversations, collaborations, and coffee chats.